The programme is designed to meet the needs of those learners both employed or unemployed, who are already involved in marketing or who wish to gain knowledge and skills within the field of marketing.
The programme is aimed at providing the necessary skills and knowledge for careers such as Direct Marketing, Marketing Communications, Customer Management, Marketing Management and Marketing Research.
These career paths can be within any industry that has marketing or operations related to marketing processes
as the candidates will gain knowledge and skills in key outcomes such as:
• Organisational ethics
• Organisational cultures and concepts
• Marketing objectives
• Product positioning
• Internal and External client relationship management
RECOMMENDED ENTRY CRITERIA
To enable the candidate to fulfil the requirements of this qualification it is assumed that the candidates will
meet the following entry requirements:
• Communication at NQF Level 3 (Grade 11 or equivalent)
• Mathematical Literacy at NQF Level 3 (Grade 11 or equivalent)
• Computer Literacy at NQF Level 3 (Grade 11 or equivalent)
METHODOLOGY
30% Classroom
70% Workplace
DURATION – 12 Months
Comprehensive: Up to 24 face to face contact sessions
Blended learning: Up to 7 contact sessions (must have literacy and maths to matric level)
Online / Self-study: Up to 3 contact sessions with email and telephone support (must have literacy and maths
to matric level)
